In 2011, Ryan Cohen met Michael Day in a Java cat room – er, chat room! Five years later they sold Chewy.com to PetSmart for $3.5 billion. Now this pet is pretty smart (actually as a service dog I am not technically a pet, although I do love to be petted). How did these young cats – er, guys – parlay an initial outlay of around $150 thousand bucks into the biggest pile of biscuits ever sold in e-commerce history, bigger than when Woofmart ate Jet.com?
Part of it I am told is their customer service, which is top notch and is in Florida; you can bark at them day or night and they will bark right back. It’s fun to stay up late in Florida – I spent January there.
Let’s back up and note that Ryan was only 31 in human years and Mike dropped out of college to help him with a website. They each dug up their dough and began buying everything they could imagine that dogs, cats (-ew!), birds, geckos and spiders might like.
They publicized this cache on their Chewtube channel, Facefood, Instagrab, and Twitter … because it is for the birds – Duh!
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