Mothers of Lost Children uses podcasts to extend their reach. It makes them an intermediary with power to filter establishment "patriarchal" messages. This social media supports marketing of organizational objectives such as raising awareness, exposing institutional maltreatment, whistle blowing, informing and educating listening audiences, gaining understanding, building trust between members of our real and virtual mother groups and also between sister organizations.
This gives activists a reason and a direction for action and pricks the conscience of listeners. Obviously, the ERA must be ratified before women have a legal leg to stand on.
Mothers of Lost Children is a sub-group of the California Protective Parents Association. They use images that effectively draw the eye.
The Women's Media Project answered the call to action, and dedicated a broadcast to Family Court Awareness Month, which is also advertised by the CPPA.
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